Charity update

After one month of Curio 9 sales I thought I'd provide a quick update on how the charity selections have been going.

As you may recall, when you make a Curio 9 new or upgrade purchase you can select up to 10 charities that you think are deserving of a contribution from Zengobi. We're simply using your selections as a guide in our eventual distribution -- mainly because we're curious as to what you consider important in this grand world of ours. :-)

Only about 50% of all the purchases have a charity selected. This is somewhat surprising but perhaps those individuals dislike the charity choices or don't care to share their opinions, which is fine of course.

Of those that do select at least one charity, here are the results. As a note, to keep it fair each purchase is casting a single vote divided between that purchaser's chosen charities.

The leading charity by far is Doctors Without Borders with about 30% of the total. Then the following are the remaining charities in decreasing popularity: Cancer Research Institute, Save The Children, Environmental Defense Fund, American Red Cross, Animal Welfare Institute, Sierra Club Foundation, Pet Smart Charities, Cystic Fibrosis Foundation, and Conservation International.

So far this has been wonderfully insightful so I do appreciate the feedback.

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