Thinking from Inside the Box

Thursday, November 29, 2007

I just found a terrific article on improving the brainstorming process.

It's on the Harvard Business Review's website and is called "Breakthrough Thinking from Inside the Box".

I encourage everyone to check it out and definitely watch the video mentioned near the top of the article. Both the article and the video introduce a fascinating collection of questions to ask yourself or a group when working on a brainstorming challenge.

One key thing I like about the article is the understanding that creativity works if you define your boundaries. The article gets specific with their questions to encourage more focused discussions. That's actually the core reason why we created the Dossier feature within Curio: you need to know what boundaries exist before jumping into a new creative project.